Service · Decision

Customer Interview Service for Small Businesses

Discover why customers trust, remember and recommend the business. This defined route turns a specific customer or visibility problem into an accountable output, evidence record and next decision.

Starter scope

From £1,495

Up to 6 × 30-minute customer/referrer interviews, transcript coding, Why Map, approved quote bank and recommendation memo.

Clear scope and evidence

When Customer Interview Service may be the right next step

  • You need the customer’s words before deciding what to change.
  • The business relies on assumptions about why people choose.
  • A later message, website or proof project needs stronger evidence.

What the starter scope includes

Up to 6 × 30-minute customer/referrer interviews, transcript coding, Why Map, approved quote bank and recommendation memo.

Interview plan, recordings/transcripts, coded themes, Why Map, approved quote bank and recommendation memo.

What changes for the customer

Discover why customers trust, remember and recommend the business.

The work is designed to make one customer decision easier to understand, trust or act on. The exact claim and measure are agreed before delivery.

What is outside the starter scope

More than 6 interviews, incentives, specialist recruitment, translation or regulated research.

Price and payment

From £1,495. Standard fixed scope: work first, invoice on delivery, due in 7 days. External costs prepaid.

Visibility Watch 10% (cap £300); Proof & Growth 15% (cap £750); Star 20% (cap £1,500). No stacking.

Evidence and approval

Showhy records the source material, version, approvals and limitations needed for the deliverable. Nothing public is published through an unapproved route. The service buys the agreed work and evidence, not a guaranteed ranking, lead, revenue figure or third-party outcome.

Questions people ask

Questions about this route

How much does Customer Interview Service cost?

The approved starter price is From £1,495. It covers the written starter scope; additional channels, locations, participants, production or outside costs are quoted separately.

What will I receive?

Interview plan, recordings/transcripts, coded themes, Why Map, approved quote bank and recommendation memo.

What happens before work starts?

Showhy confirms the customer problem, available evidence, required access, scope, approval route, price and measurement boundary.

Can this service guarantee the business outcome?

No. Showhy promises the agreed work, evidence and measurement. Customer behaviour, search systems, media decisions and market conditions remain outside direct control.

Start without guessing

Let the evidence choose the next step.

Request the free Market Signal when the problem is unclear, or contact Showhy about the single bottleneck you already recognise.