Customer evidence guide
A useful review can reveal the facts your website needs to explain more clearly.
The aim is not to decorate a page with praise. It is to preserve what the customer actually said, separate facts from interpretation, and use only verified information in any proposed wording.
Step 1
Keep the original customer words unchanged.
Save the complete review or message with its source and date. Do not tidy it into marketing language first. The precise wording may show the situation the customer was in, what worried them, what the business did and why that mattered.
Step 2
Separate four different things.
- Quoted evidenceThe customer's exact words.
- Verified business factSomething the owner confirms is definitely true.
- InterpretationWhat the evidence may suggest about a customer's concern.
- Proposed wordingAn editable line that adds no fact beyond the verified input.
Step 3
Look for the decision hidden inside broad praise.
“Helpful” may mean the customer understood their options. “Reliable” may refer to arriving when agreed or keeping someone updated. The review can point to a useful question, but it does not prove the answer for every customer. Ask the owner what is definitely true before drafting the line.
Step 4
Place the evidence where it answers a real question.
Proof near the first decision can help a visitor recognise that the service is relevant. Proof beside a process step can answer uncertainty. Proof near an action can make the next step easier to understand. Avoid repeating a testimonial everywhere without explaining what it supports.
Use verified facts
Tell Showhy what you want to improve.
Showhy can organise the evidence and propose editable wording while the owner remains the source of business facts.